What to look for in an online platform
Starting and running a small business can be daunting. But, in a world where access to information and learning is at the fingertips of almost everyone, help is always at hand. We look at how to identify the best online platforms for your small business to learn and grow. There are certain key features that any portal to SMME success should have.
Connection
Perhaps the most important attribute of an online platform for SMMEs is a networking platform. Similar to a social media feed such as Facebook or Instagram, the networking feature allows you to post ideas, chat with other business owners and share your thoughts on topical issues. Connecting with fellow entrepreneurs is vital. Support, learnings, networking opportunities, and potential business are just a scroll away.
Marketplace
Who better to sell your wares and services to than other small businesses that understand your journey and are eager to see you succeed? It’s likely that you will find like-minded people and businesses with a similar work ethic to yours. Not only will your company benefit, but you will also be able to find and support other SMMEs, buying their services and goods and giving you that warm fuzzy feeling when you see them succeed.
Learning Management Systems (LMS)
Continuous learning is half the fun of owning an SMME. An online environment where you can find a coach, download tutorials, engage with experienced mentors and access thought leadership articles can be a rich and exciting world for business owners. Whether you need an in-depth course in marketing or a quick refresher on HR, the platform should give you everything you need to expand your knowledge and maintain your expertise.
Funding
Which small business hasn’t been through the intense and sometimes demoralizing process of accessing finance? Reputable online platforms will provide you with the opportunity to find and connect with the right funders. They may even provide you with a self-assessment tool so that you can make sure that you are funding-ready before approaching a potential sponsor.
News
Keeping your finger on the pulse of the business world is essential when operating your own business. Whether it’s a blog about customer loyalty programs, an announcement about the new protection of the personal information act, or an article about tender fraud, the platform should provide you with important and interesting content on a regular basis.
Events
Events are important tools for distributing information, connecting with like-minded people, and learning from experts. Webinars, conferences, product launches, and summits, whether virtual or hybrid, are all accessible on a good online platform. And who knows, now that things are opening up, you might even see an invitation pop up on your online platform for a live event with actual snacks!
Opportunities
It can be difficult and time-consuming to find appropriate business opportunities. Trawling through tender sites, flipping through newspapers, and scrolling through Google searches can all take a significant bite out of your time. A platform that provides you with access to a single space where all opportunities are advertised is a vital aspect of a good SMME portal.
Resources
Paperwork, paperwork, paperwork… it can be the make or break of your business. Templates for business plans, contracts, leave forms, balance sheets and so much more should be provided on your chosen portal and should be consistent in appearance and quality, and easily customizable.
Added Extras
Additional features such as chatbots or online coaches are an added bonus and can make your learning, connecting, and working experiences easier, more effective, and even a little bit more fun!
With all these informative and supportive functionalities, an excellent online portal for your business will take you closer to the dream that you have for your SMME, allowing you to pick and choose what you use, who you connect with, and how much you learn.
The success of your business might be entirely on your shoulders, but a good digital platform has got your back!
